by Ingrid Lunden techcrunch.com Hootsuite, the startup and platform that lets marketers manage a company’s interactions across a range of social media networks, is getting into the business of paid content. Today, it is announcing that it has acquired AdEspresso, a company that has built a set of tools to create, A-B test, and post advertisements on Facebook … Continue reading Hootsuite acquires AdEspresso as it moves into paid content, social ads
Half the world is online. Your job is finding the fraction of them who will respond to what you are offering. There are so many social networks nowadays, and according to different sources, each one is the most important to your business. Now, as a busy sole entrepreneur, or even as a digital marketing manager … Continue reading 5 Essentials for Connecting With Your Ideal Target Market on Social Media
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes from a new survey of 200 small … Continue reading Survey: Social and mobile are top drivers of new small business digital spending
http://marketingland.com/ by Brad O'Brien Would you like to level up your social advertising in 2017? The first few weeks of January are a crucial time to hit the ground running and gain valuable insights to carry your strategy throughout the year. This post will walk you through some tips and tricks on how to make … Continue reading 8 tips for jump-starting your social ads in 2017
by John Rampton When it comes to social media, everyone wants in on the action. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all highly active social media networks. Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business. Grow Your Social Media Presence the … Continue reading 25 Ways to Grow Your Social Media Presence
by Josh Constine (@joshconstine) Snap Inc.’s quest to earn enough money to IPO sees it flip-flopping after pledging not to use “creepy” ad targeting. Snap will now allow advertisers to use Oracle’s Data Cloud (formerly Datalogix) third-party data about what users buy offline to target ads on Snapchat, according to The Wall Street Journal. Snap … Continue reading Snapchat embraces offline purchase ad targeting
by Frederic Lardinois (@fredericl) Google wants to make YouTube a better place for Advertisers Despite its massive success with viewers, Google always had a hard time convincing advertisers that its video platform was the best place for them to reach their target audiences. Now, Google promises to give advertisers and agencies better tools to measure their … Continue reading Google wants to make YouTube a better place for advertisers
Report: Global Internet Ad Spend To Overtake Traditional TV By 2020 Ginny Marvin on June 22, 2015 at 1:33 pm The report from ZenithOptimedia shows that online already dominated ad spend in Australia, Canada, Denmark, the Netherlands, Norway, Sweden and the UK in 2014, and will do so in another five markets — China, Finland, … Continue reading Internet Ads to exceed TV ads by 2020
By Danette Chavez@bonmotvivant Facebook realizes that vague or self-congratulatory status updates might not hold your attention the way they used to, and since people are already posting fictitious content to the site, the streaming platform is now trying to get ahead of that curve. According toThe Hollywood Reporter, Facebook has announced plans to develop its … Continue reading Facebook wants to take up even more of your time with original programming
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