SERVICES

SOCIAL MEDIA MARKETING

Social Media is all the rage these days. Almost everyone has a Facebook, Twitter or Instagram page and there are so many different websites tracking how often people are visiting these sites. Facebook has been the single most important website to connect with others personally and professionally. It’s reunited long lost friends, old classmates. Point here is that with Facebook, Twitter, and now Google Plus, social media is the new “media.”

Connecting with your Customers

The first thing to keep in mind at all times when entertaining the idea of using Social Networks for business is always have the utmost respect for your potential customers, their privacy, and their space. Yes, it takes a long time to establish a real relationship with someone, especially online, but Social Media posts and followers are not the “get rich quick” scheme some would have you believe.

Advertising on Social Media

The majority of social networks now a days, like Facebook, allow Advertising on their networks. These can be some of your best-place ads, because social media sites allow you to target what people are interested in, where they live, their age, gender, and many other highly targetable information. Even though building trust and connecting with your online community takes time, you can see a return on investment with highly-targeted effective advertising placements.

Growing Your Following

There’s an old saying, which is still true to this day about everything. It basically goes, “Cheap, Fast, or Good. Pick any two.” This is so true in everything we do in life and in business. This also refers to growing your following on Social Networks. If you want to grow your followers Cheaply and Quickly, then the connections will not be very good (or even real live people), as you would probably just be adding a ton of people out of the blue and hoping that you catch a few great new customers, which may even get you banned if you did it in a spammy way. If you want to grow your followers Quickly and still have Quality, then you’re going to have to pay for it (see advertising above) to attract the type of Quality followers Quickly. If you want to grow your following Cheaply and with very good Quality, however, you’re going to be spending some time cultivating those relationships, building trust, and creating a bond.

Social Media is part advertising and part public relations. Use highly-targeted social media advertising to grow your followers quicker and to make immediate sales, and use your posts and content to build trust and develop long-lasting and very strong relationships.

Website Development

Your website is how you broadcast yourself to the online community. It is a first impression of your company to viewers visiting your site. You want that online experience to show you are the right company to work with. A modern website should allow visitors to navigate through it easily and find the information they are looking for, establish credibility, and allow them to easily contact you so you can help them with their needs and the solution they’re looking for.

What Website Design is About

It all starts before you upload the graphics and designs. It starts by creating a strategy for you. The first step for the website is knowing what kind of viewers we are targeting. What are your visitors looking for and how will you guide them through the website to help them find what they are looking for.

The Purpose Behind the Website

There are three distinct qualities that a modern website should have lead generation, build trust, and usability. Your website should capture visitors information to able to build your book of business. Showing that you have done quality work and that your clients have been more than satisfied with your work builds trust. Usability is key because that is where it all starts. The average time people will spend on your site is fifteen seconds. So you need to capture there attention and make it easy for them to find what they want.